Welcome to the home page of the Marketing concentration at Long Beach City College.

The Marketing function is the lifeblood for most 21st century organizations – big or small. As you develop a thorough understanding of the Marketing concept, you will learn how to analyze and understand the market environment and how to plan, organize and implement a marketing strategy for a product or service by focusing on the elements of the marketing mix. These skills are useful for both entry and mid-level marketing positions. 

Students and potential employers can have confidence in the LBCC Marketing curriculum. It has been developed with the advice of leading business professionals from the local community and with representatives of our neighboring State Universities. Our course offerings provide students the opportunity to develop and enhance job skills while attaining either a Career Certificate or Associate of Arts Degree.